The price of clothing for children aged under five in Australia is usually $50, according to a new report by the Australian Consumer Council.
But it comes at a price of $55 per child in a survey of retailers across the country, which has revealed the costs are far higher than that.
The survey of 500 retailers found that clothing and accessories for under-five children ranged from $11 to $50.
A few brands such as the Gap and Zara have managed to lower the cost of their clothing by 50 per cent or more.
While most of the retailing companies surveyed had reported the prices of children’s items as being between $50 and $60, the survey revealed that the majority of companies surveyed were selling children’s apparel for under $20 per piece.
When you consider the cost per piece of clothing, the difference between $20 and $50 is staggering, the CCC says.
Even more shocking is the disparity between retailers and consumers when it comes to children’s accessories.
Only 10 per cent of retailers surveyed said they sold children’s children’s toys, while 74 per cent said they sell children’s shoes, clothes and accessories.